Projects by the students of the
Bachelor Major in Art, Major in Design,
and the Master in Eco-Social Design

Design Classic – Puma King Pelè (1968)

Lecturer/s
Course/s

BA Design Warm-Up – Foundation Course

Year

2019

semester

Puma King shoes were designed in 1968: the name comes from the Puma brand’s idea of celebrating one of the best Legends of that year, Eusèbio. The Puma King are then worn by the gratest footballers of the moment, including, in 1970, the Brazilian >>O Rey<< Pelè: in 1970, in fact, he won his third World Championship and playing wearing the Puma King made these shoes legendary: the Puma King Pelè were born.

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