Design Classics – The Vegemite jar

Vegemite is a thick, dark brown food spread made from brewers’ yeast extract flavoured with various vegetable and spice additives. Typically, Vegemite is lightly spread on toast or crackers along with some butter. Vegemite captured the Australian market during the Second World War, later becoming a distinctively ‘Australian’ food and featuring in songs, on souvenirs and other popular culture ephemera.