doosig & lecker
BA Major Design – Graduation Project
doosig & lecker is a visual communication project for children, which aims at creating a visual medium trough which children can experience traditional and rural farming in Val Passiria. To this aim, the project created a network of five farms, each producing and selling different products but sharing similar cultural and ecological values. The project developed a shared visual identity for this network of farms. Key element of the project doosig & lecker is a series of five booklets, each presenting the food-production activities performed in each farm. Children can pass by every farm, take a booklet with them and enrich their knowledge about food and food production. The project should give children an insight into an alternative food system to the dominating global market. They should be prepared for their future life as consumers.