B is For Bauhaus corporate identity

The Bauhaus has always been seen as a reference point for design today and for how it has dealt with graphic and product design in an innovative and non-traditional way. Already since its foundation it has brought many innovations in the technological, technical and practical field concerning the process of creating a product, whether it is two-dimensional or three-dimensional, bringing in the design other senses besides sight. It was one of the first design schools to collaborate with companies (especially during the Dessau period) and the starting point for design today.

Looking at it from this point of view the school, in consequence also its museum, can be seen as a ‹new light for civilisation>, that focuses on the resumption of canonical craft arts combined with technology and social welfare in order to ‹illuminate› the future. Light, on the other hand, is a fundamental theme of the school, addressed above all by László Moholy-Nagy and for this reason the museum should be represented as light, as something positive to take inspiration from. (From this concept was born) It is reflected in the tagline of the museum ‹light is (dematirial) ›. But what does it mean? The phrase can be analysed by breaking it down into two parts: ‹light is› and “(dematirial)”. This means that “light is not material (dematerial), since light is something not tangible, but at the same time, through an assonance given by the “de” that sounds like ‹the›, “light is the material›, since Bauhaus products bring new light to the world.