Bezeta app UI/UX

How to embody the real value of Bolzano? Key word of Bezeta app is exchange.

The city of Bolzano (South Tyrol, Italy) is characterised by a truly complex history and culture where three different language groups come together and define the form of being of the city. Bolzano is a vibrant and active city away from the tedious image detected just from superficial reviews and clichés.

Bezeta is uncommon because its main goal is to make people participate and engage, exploiting their curiosity. This app uses the metaphor of the city community, giving you the possibility to know Bolzano from a shared, personal and intimate point of view. Tourists, locals and students should be open-minded and active in order to produce and experience content. To do so users have to join in and become real members, have to speak up, share and explain their idea about Bolzano.

​The community is a flow of contents created by users for users. Posts are multimedia and multilingual in order to get a 360° experience. You will have the possibility to access an interactive map and follow itineraries on foot. You will get also tips when you are on the go which are linked with your position, the weather and the time.