Projects by the students of the
Bachelor Major in Art, Major in Design,
and the Master in Eco-Social Design

Design classic – Graziella Original (1964)

Lecturer/s
Course/s

BA Design Warm-Up – Foundation Course

Year

2022

semester

The folding bicycle Graziella was born in 1964 from the creative project of Rinaldo Donzelli. The scent of freedom and the jaunty air of the ’60s are reflected in the elegance of this refined bike destined to enter the history. The very first series of 1964, initially produced under the brand Bottecchia by the company Carnielli of Vittorio Veneto (Tv) immediately distinguished itself for its extraordinary practicality. Sturdy, foldable and unique, Graziella could be comfortably placed in the trunk of a utility car, bringing millions of Italians on their vacations, by the sea or in the hills.