Design Classic – Hasbro’s G.I. Joe Action Soldier (1964)

Though toy soldiers had been around for centuries, GI Joe was an innovation.
From the design of the initial prototype it was clear that this first action figure would be poseable like no other.
Hasbro set a standard that was unmatched in its day.
Advertised as the figure with “twenty-one moveable parts”, GI Joe gave kids many options for action play.