Design Classic – Krating Daeng 1976 (forerunner Red Bull)
Student
Lecturer/s
Course topic/s
Course/s
BA Design Warm-Up – Foundation Course
Year
2022
semester
Krating Daeng is an asian energy drink developed by Chaleo Yoovidhya in 1976. It used to be a refreshment drink for rural Thai labourers. 1982 Dietrich Mateschitz discoverd K.D. and wanted to bring it in the western world. Krating Daeng is the basis of the cre- ation of the best selling enery drink, Red Bull. The logo represents the power of two bulls in red, signifying perseverance and the sun symbolising energy.
