Design Classic – Puma King Pelè (1968)
Student
Lecturer/s
Course topic/s
Course/s
BA Design Warm-Up – Foundation Course
Year
2019
semester
Puma King shoes were designed in 1968: the name comes from the Puma brand’s idea of celebrating one of the best Legends of that year, Eusèbio. The Puma King are then worn by the gratest footballers of the moment, including, in 1970, the Brazilian >>O Rey<< Pelè: in 1970, in fact, he won his third World Championship and playing wearing the Puma King made these shoes legendary: the Puma King Pelè were born.