Design a tree – fl!p

What is it?
fl!p was born out of a need to find a solution to our world’s excessive tire production. fl!p is a hybrid bike tire that has a city bike profile on the one side and a gravel bike profile on the other.

How does it work?
You can simply take the tire off the rim, flip it inside out and put it back on.

Why do we need it?
Between 2016 and 2020 the sales of bike tires increased by 4.8% and until 2031 they are expected to go up to 8%. Having two profiles in one tire would cut the bike tire production in half, save resources, money and prevent future waste.