Ichigo-Ichie
BA Product Design Project
2019
semester
ICHIGO – ICHIE
“Ichigo Ichie” is a Japanese word and that means “one time encounter in a lifetime chance” This is a business card case from the culture of cherishing the first encounter in Japan. In Japan, business card exchange is very important because we value encounters. When handing a business card, you must hand it with both hands. This is a culture that is not a manner. So I made a noun case that encourages Japanese business card exchange. This business card case can be slid open using both hands. This is reminiscent of Japanese business card exchange. This is a Japanese-style “Welcome”