Projects by the students of the
Bachelor Major in Art, Major in Design,
and the Master in Eco-Social Design

Learning from the street market

Student
Course/s

BA Visual Communication Project

Year

2021

semester

The excercise “Learning From The Street Market”started with an exploration of the street market of our towns. This specimen finds its roots in a bakery in Latsch. Margit Hell is a shop assistant at the Fuchs bakery in Laces / Latsch – Bolzano / Bozen. Margit is about thirty-five years old and, although she has no artistic training, she writes the prices of the products in the shop by hand. To do this she uses a round-tipped marker, which gives a uniform rounded style to all the writing. The shape of the letters seems to spontaneously – accidentally? – refer to the art nouveau aesthetic as well as to Central European Gothic script.