Magazine – Luxury Animals
BA Design Warm-Up – Foundation Course
2022
semester
Jewelry designs are often rich in symbolism, especially pieces featuring creatures great and small, mythical or real. Human relationships with animals have existed since the birth of mankind. A rich and complex tapestry of animal symbolism, inspiring some of the most iconic jewelry pieces. From Cartier‘s iconic panthers to Bulgari‘s snakes and Fabergè Eggs, a collection of the most iconic jewels from the past to today. Historical elements and production process, alongside philosophical and mythological aspects.
As a glance to the future and its potentials, jewelry sales remain strong to the point that jewelry is one of the most promising segment in the personal luxury goods market. How this growth is drived: changing purchasing patterns, in a context where the great master brands analyze a very specific clientele, constantly increasing when the “right chords are struck”.
