Movement – inMovimento
BA Visual Communication Project
2022
semester
Exercise – Starting from a given existing logo find an application of it in a different field, modify it if needed and create a corporate identity campaign.
inMovimento is a political movement that has the aim of acting against the current ways of doing politics and propaganda in Italy. The situation right now is in fact static and doesn’t offer the possibility of changing; right now everything is based on false ideas and data and has as the first objective to earn as many votes as possible even proposing utopistic ideas impossible to do. The movement inMovimento acts both as a protest that unites every person no matters the political party her/he is connected with, but also offers a new way of open communication and debate, where real ideas, based on verified data, that want to benefit people’s lives are at the center of the discussion.
The logo, as also the name, wants to communicate a sense of movement and splits in respect of the current static political situation.
