PlantingU
BA Visual Communication Project
2021
semester
PlantingU – No more waiting for organs donors
In recent years, there has been a lot of research in the scientific field. One of the many experiments is the creation of animal and human cells from plants. The plants’ DNA and all the other stuff inside its living cells get washed away by detergents and solvents during the decellularization process. The remaining husks of evacuated cell walls, largely composed of cellulose, remain more or less intact—becoming a vessel to fill with human cells.
My project looks into the near future, where human organs are grown from plants and can be easily bought through online shops. The cozy, trusting, and familiar atmosphere, given from the website advertising, creates a contrast with the bizarre and often creepy appearance of the plants themselves, leaving the viewer with both a feeling of uncertainty and reassurance. The project is full of satire, and through humor aims to deal with current issues such as organ trafficking, organ donation, new scientific and chemical experiments, etc.