Visual identity – CSC Trento
BA Visual Communication Project
2023
semester
All the World’s a stage is a collaboration with the Centro Servizi Culturali Santa Chiara (Trento), a public institution that organises and promotes performances and live events. The course aims to start a preliminary study around the construction of a visual identity for CSC Santa Chiara. In my project, I focused on the letters CSC of Centro Santa Chiara and turned this into a colorful campaign, in an abstract and playful way. The letters transform into a different person in each poster, aiming to obtain a majority and appeal to the diversity of society, who should be encouraged to go to the theater. Furthermore, “Palcoscenico” is a newspaper published each season of play, which includes the schedule, interviews with theater staff, and abstract topics about theater and culture.
