Design Classic – Lollipop Chupa Chups (1969)

The Chupa Chups logo was designed in 1969 by the surrealist artist Salvador Dalí. Its first marketing campaign was the logo with the slogan “Es redondo y dura mucho, Chupa Chups”, which translates from Spanish as “It’s round and long-lasting”. Later, celebrities like Madonna were hired to advertise the product. In the 1980s, owing to falling birth rates, an anti-smoking slogan “Smoke Chupa Chups” was tried to attract further adult consumers. The company’s current anti-smoking slogan is “Stop smoking, start sucking”, with their packages parodying cigarette pack designs. In 1995 Chupa Chups became the first candy sent to the Mir space station.