Font Specimen – Ace Serif
BA Design Warm-Up – Foundation Course
2021
semester
Ace is a serif font that I created using as a reference Futura, a geometric sans-serif typeface designed by Paul Renner and released in 1927. Futura is based on geometric shapes, especially the circle, similar in spirit to the Bauhaus design style of the period and it was developed by the Bauer Type Foundry.
From that i started to create the font adding serifs and doing some variations on the letters. It is a humanistic font with a double story “a” and “g” and it is characterized by strokes with medium contrast and no vertical stress. Characteristic is also the “e” with an inclinated crossbar. Ace is a light font, which can be elegant but at the same time casual and simple like an ace juice.