Projects by the students of the
Bachelor Major in Art, Major in Design,
and the Master in Eco-Social Design

Aston Martin x Optima Roman

Student
Course/s

BA Practice Based Course

Year

2023

semester

I chose the Optima Roman font for my Typographic booklet, due to its elegant and timeless qualities.

The font’s clean lines and balanced proportions lend a sense of sophistication to the overall design and it also enhances the readability. Moreover, I opted for Aston Martin cars as the visual centerpiece of my design booklet. Aston Martin can be easily associated with luxury, precision, and timeless elegance, so I decided to select a color palette that resonates with the brand essence of Aston Martin while maintaining a harmonious balance with the Optima Roman font.