Aston Martin x Optima Roman
BA Practice Based Course
2023
semester
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I chose the Optima Roman font for my Typographic booklet, due to its elegant and timeless qualities.
The font’s clean lines and balanced proportions lend a sense of sophistication to the overall design and it also enhances the readability. Moreover, I opted for Aston Martin cars as the visual centerpiece of my design booklet. Aston Martin can be easily associated with luxury, precision, and timeless elegance, so I decided to select a color palette that resonates with the brand essence of Aston Martin while maintaining a harmonious balance with the Optima Roman font.