Avant Garde Gothic Demi – adidas

In this project we had to choose a Font to our liking and show which brand uses it for their merchandise.

I chose “Avant Garde Gothic Demi”. It is very versatile and suitable for a wide range of applications. It has been widely used in various design fields, including advertising, branding, editorial design, and signage. The font’s bold and attention-grabbing nature makes it particularly effective in headlines and logos, adding a modern and stylish touch to any design. Avant Garde’s enduring popularity can be attributed to its timeless appeal and its ability to convey a sense of innovation and forward-thinking.

In 1971 “Adidas” sought a typeface that would capture their essence of athleticism, style, and forward-thinking. After much research and exploration, they came across “Avant Garde Gothic Demi” which incorporated everything they were looking for, and since then it became their statement logo.