Projects by the students of the
Bachelor Major in Art, Major in Design,
and the Master in Eco-Social Design

Design Classic – Tamagotchi (1996)

Student
Lecturer/s
Course/s

BA Design Warm-Up – Foundation Course

Year

2021

semester

The original Tamagotchi was the first Tamagotchi toy produced. It was released in Japan on November 23, 1996 by Bandai. The toy’s concept was developed by Akihiro Yokoi, while character design was originally done by Yoko Kuroyanagi. Bob Nenninger was then charged with redesigning international style characters. The pitch has been imagined as a key chain to emulate a pocket watch.