Futura – Louis Vuitton

For this project we had to choose a font we liked and analyze it and also describe its story in a brand that use it.

In my case, I decided to talk about the typeface “Futura” that is used by Louis Vuitton.

Futura is a geometric sans-serif font, is known for its clean lines, modern aesthetics, and timeless appeal. In the context of Louis Vuitton, a luxury fashion brand synonymous with elegance and sophistication, the use of Futura in its logo holds great significance.