hfg museum: Deconstruct design

The Hochschule für Gestaltung, short HfG, is being considered the most important and impactful school for modern design. Being only active for fifteen years, the here developed design-principles and its rational approach shapes our design to this day.

Located in the original school building, the hfg archive Ulm breathes new life into the legacy of the renown school. Both an archive and a museum, the institution makes the heritage and the works of the HfG accessible to the public and educates about their impact to our world.

The task was to give the HfG archive a new visual identity, visualizing the HfGs importance and reaching a broader and younger audience.

Characteristic for the HfGs work was its scientific methods and its systematic way of thinking. The new identity takes up this approach, visible in the new tagline “deconstruct design” and the created, modular typeface.