Inspired by the campaign of Kanye West’s clothing line “Yeezy”, we did an alphabet out out humans. Yeezy is an athleisure clothing brand, kept in very natural colors like beige, sand and grey. The campaign is modelled by men and women doing very bendy poses together, which is how we approached the alphabet: looking how we can connect the interaction of humans with the shapes of letters. To make the letters look more coherent, wedressed completly in beige, adding a white hat to the ‘T’, to make the head disappear.

Embodying Phrase — Poster

False perceptions, real success

The topic we focused most on was Kanyes public struggle of bipolar disorder and how his online persona acts. We questioned whether he was famous for his music/creativity or because of all the headlines he made. Because despite of the rather negative headlines, he is gaining more and more success. Therefore our phrase “false perceptions, real success”.

Extreme Self – Poster

Autophobia – The fear of being an individual

We took the quote from “The Extreme Self” and turned it into something positive. Kanye is someone who is really proud to be who he is, he likes sticking out from the ground, being his own persona, thats how the quote was created: Reminder – Taken aside, you are all an individual.

Links&Downloads

Gallery