Social Media Account – Lewis Hamilton
BA Visual Communication Project
2022
semester
Embodying Phrase — Poster
We know Sir Lewis Hamilton not only for his winning career in F1, but also for his enormous commitment to causes such as Sustainability, Human and Animal Rights, education, and more. The metaphor tries to combine both these incredible aspects of Hamilton’s figure.
Thematic Alphabet – From A to Z
The Alphabet consists of existing F1 racing circuits or parts of them, resembling letters. Real and current F1 graphics used in social media and TV inspire the graphic style. The phrase “Race your Voice” is representing the British driver Lewis Hamilton and his fights for Human Rights.
Extreme Self — Poster
Formula One counts 771 drivers throughout its history, but only one is a Black Driver, Lewis Hamilton, demonstrating how history no longer applies to him. Phrase:” History no longer applies to you”
