STANDARD
BA Major Design
BA Product Design Project
Summer semester
“I take an industrial object, an unquestionably beautiful object because it is absolute, I make a small intervention, I introduce a dissonant element, this is design. I wanted to highlight that the use of the semi-finished product where there is no aesthetic concern always gives rise to a perfect object” (Enzo Mari)
In this semester starting from standard products given by the contemporary industry, unified at an international level, we will try to retrace the spirit that guided Enzo Mari to the realization of one of the most emblematic and radical projects in the history of Italian design: the putrella series. designed in 1958. This apparently simple object comes from deep reflections and gives us the opportunity to reflect on issues such as: efficiency and alienation of work, extractivism and geopolitics, sustainability of processes, logistics and last but not least, aesthetics.
